| Brand | RELY BTL PRODUCTION & SERVICES |
| Product/Service | SAFE DRIVING/COMPANY IMAGE |
| Entrant | JWT Dubai, UNITED ARAB EMIRATES |
| Category | Use of Ambient Media: Large Scale |
| Entrant Company: | JWT Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | JWT Dubai, UNITED ARAB EMIRATES |
Results and Effectiveness
Positive impact on staff and clients. CSR initiative so no effective sales data, quite rightly.
Creative Execution
To adapt our parking spaces at all our locations to have not only a disabled space but a disabled space with a message.
The unique media of our own parking spaces.
Insights, Strategy and the Idea
CSR initiative.
Employees, Clients and Suppliers.
Fast and reckless driving is a massive cause of accidents in the UAE. All our clients, employees and suppliers drive out to see us and we were asking them to drive safely. It was also a good source of conversation portraying the company in a positive light.
Credits
| Seyoan Vela |
JWT - Dubai |
Executive Creative Director |
| Moustafa Mezher |
JWT - Dubai |
Art Director |
| Olive Mestidio |
JWT - Dubai |
Art Director |
| Jaafar Atwi |
JWT - Dubai |
Production Manager |
| Sydney Lobo |
JWT - Dubai |
Photographer |
| Carl Mallia |
JWT - Dubai |
Copywriter |