| Brand | HSBC |
| Product/Service | BANKING |
| Entrant | JWT Dubai, UNITED ARAB EMIRATES |
| Category | Use of Magazines/Newspapers |
| Entrant Company: | JWT Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | JWT Dubai, UNITED ARAB EMIRATES |
Results and Effectiveness
Fame. A talked about piece of communication that was a great local iteration of the brand campaign.
Creative Execution
A handy language guide that emphasised the universality of the HSBC logo.
Magazines.
Insights, Strategy and the Idea
Local expression of famous global world's local bank campaign.
All affluent 25 plus year olds-especially those who travel.
HSBC makes you feel at home-whatever the country.
Client's global campaign that hit a truth about being in a strange land.
Credits
| Seyoan Vela |
JWT - Dubai |
Executive Creative Director |
| Hari Krishna |
JWT - Dubai |
Creative Director |
| Jun Gonzales |
JWT - Dubai |
Art Director |