| Brand | MAZOLA |
| Product/Service | MAZOLA COOKING OIL |
| Entrant | GO DIGITAL Jeddah, SAUDI ARABIA |
| Category | Use of Social Media |
| Entrant Company: | GO DIGITAL Jeddah, SAUDI ARABIA |
| Advertising Agency: | GO DIGITAL Jeddah, SAUDI ARABIA |
Results and Effectiveness
- 2.1 Millions views for "Eysh Elly"
- 78,000 views for Mazola viral video
- 180,000 views on users adaptation videos
- 5% increase in Mazola Fans
- 4,000% increase in page activities
Creative Execution
The challenge was in exploiting the new media phenomena in Saudi Arabia and reach its audience.
Produce a viral video and promote it via No.1 online show in KSA, "Eysh Elly"
Insights, Strategy and the Idea
Online shows are becoming popular and influencing in KSA reaching more than 5 million viewers.
The campaign is to connect Mazola with the new generation in order to generate new fans towards Mazola's Facebook fan page.