| Brand | THE CLASSIC PARTNERSHIP ADVERTISING |
| Product/Service | ADVERTISING AGENCY |
| Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Category | Corporate Information |
| Entrant Company: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Results and Effectiveness
The goat stopped people in their tracks. They stared with amusement, petted it, posed with it and clicked pictures, which they uploaded on Social Media Platforms. The stunt set tongues wagging amongst the advertising and media crowd in Dubai Media City.
Even a cat, took notice of the goat, who had intruded into his territory in the urban jungle.
Creative Execution
We tethered a goat with a placard around its neck, at the entrance of the Gateway Building. The placard announced our shift into the new premises. The response was immediate.
Insights, Strategy and the Idea
After 14 years in business, Partnership has shifted from Garhoud to a new office in Dubai Media City. We announced this news to the advertising and media fraternity in an engaging way.
The bait
The agency saw itself hunting for Cannes Lions from the new location, which is Gateway Building in Dubai Media City.
Credits
| John Mani |
The Classic Partnership Advertising |
Chief Creative Officer |
| Vitthal Deshmukh |
The Classic Partnership Advertising |
Chief Creative Officer |
| Alok Gadkar |
The Classic Partnership Advertising |
Executive Creative Director |
| Sony Raj |
The Classic Partnership Advertising |
Copywriter |
| Madhup Agarwal |
The Classic Partnership Advertising |
Production Manager |