2012 Winners & Shortlists

Results and Effectiveness

The exhibition at lam art gallery was successful, and the number of the attendants was above the expected. Sales has increased by 65% by selling 213 silk screen painting, as well Art students were able to display their own painting and get 323 of it sold also 178 of the students attended the silk screen course.

Creative Execution

So we have created a booth where the target audience can print their own invitation cards by themselves with the silkscreen technique. The booth was placed in malls, and universities targeting the maximum potential audience to experiment that type of art.

Insights, Strategy and the Idea

• Lam Art Gallery is a unique art space in Riyadh showcasing a wide range of Middle Eastern Art Works. They wanted to increase the sales and generate traffic to the gallery by having discount on silkscreen paintings. • They are targeting art lovers and art students to come and visit the gallery as well create their own silkscreen painting and display it at the gallery. • the insight behind it is the target audience, where most of art lovers and students doesn’t have too much knowledge about that type of art, we wanted to educate them about it. • Creating the knowledge about the silkscreen technique for the target audience about that type of art, will help them to identify the value silkscreen paintings witch will be reflected positively on the art gallery.