| Brand | NOKIA |
| Product/Service | BUSINESS SMARTPHONE |
| Entrant | JWT Jeddah, SAUDI ARABIA |
| Category | Use of Magazines/Newspapers |
| Entrant Company: | JWT Jeddah, SAUDI ARABIA |
| Advertising Agency: | JWT Jeddah, SAUDI ARABIA |
| Media Placement: | CARAT Jeddah, SAUDI ARABIA |
Results and Effectiveness
Nokia's Market share increased by 6% in the $500 + price band.
Creative Execution
The creative strategy was to bring the product's main USP (QWERTY keyboard) to life. With our ad, the consumer had the chance to experience the product's mechanism aiming to drive trial and sales.
The campaign was taken through all channels (ATL, BTL, online)
ATL: print, magazine, OOH, and TV
BTL: general retail, key retail, POSM, and activation
Online: owned, bought, and earned media
Insights, Strategy and the Idea
Business strategy:
Halt, then reverse the declines in the $400+ sector and build brand equity. Increase and build Nokia's smartphone shareholding.
Marketing Objective:
Establish Nokia E7 as an iconic all-in-one smartphone with great life and business features.
Communication:
Sell sell sell... Drive trial,sales and service activation.