2012 Winners & Shortlists

Results and Effectiveness

In 3 month time this campaign created enough awareness to increase sales on less known products by 37%. Raised awareness amongst people indicated by the number of enquiry the show room received.

Creative Execution

Real Life Swatches, to highlight the painted surfaces that Sipes cover. Pools, Walls, Streets, Tennis courts auto motives and more... Urban Ambient, we worked closely with the client to see what he does cover in real life and we went there and claimed it. Media kicked in providing us with the surfaces. Production executed the idea and worked with our suppliers into installing them all around.

Insights, Strategy and the Idea

To introduce the less known Sipes product to the people. Interior designers and construction companies Sipes paint is all around us but people do not see it it brought attention to the range of the products, and the targets realized that Sipes supplies all these paints.