Brand | NISSAN |
Product/Service | NISSAN MICRA |
Entrant | MINDSHARE Dubai , UNITED ARAB EMIRATES |
Category | Consumer Products |
Entrant Company: | MINDSHARE Dubai, UNITED ARAB EMIRATES |
Media Placement: | MINDSHARE Dubai, UNITED ARAB EMIRATES |
Results and Effectiveness
By intercepting thousands at petrol pumps, we definitely got the message across…
Creative Execution
We decided to communicate that proposition to the consumer when they feel it the most; while filling up their cars!
So we created a special windshield wiper that was equipped to gas station attendants. As people pulled into petrol stations, the gas attendant cleaned their windshield with the special wiper. That wiper carried the flashy message of: "sick of buying fuel, go buy Nissan Micra", in both English and Arabic.
Insights, Strategy and the Idea
In Lebanon, the cost of gas is extremely high. Nissan Micra is the perfect solution for the Lebanon market due to to its high fuel efficiency. We needed to communicate that proposition and get the message across clearly to the consumer.
Credits
Melhem Najem |
Mindshare Mena |
Senior Exchange Manager |
Yara Maroun |
Mindshare Mena |
Senior Exchange Executive |
Maroun Hassoun |
Mindshare Mena |
Exchange Director |
Ghada Hmedeh |
Mindshare Mena |
Exchange Director |
Ali Awada |
Mindshare Mena |
Exchange Manager |
Jade Ayoub |
Rymco Lebanon |
Marketing Manager |