2012 Winners & Shortlists

Results and Effectiveness

Our stand transformed into a busy joint, where shoppers were lingering around. As a result, the brand specialist was able to interact with many consumers explaining to them how the product works.

Creative Execution

The big idea: The ActiFry Effect: as soon as you think of buying ActiFry, it will transform your shape. We constructed a fun house mirror and placed it at our stand. The mirror reflected people’s forms to be dramatically slimmer than actual. We also had a brand specialist on site guiding consumers through the products and answering their inquiries.

Insights, Strategy and the Idea

Tefal’s ActiFry can cook 1 kg of potatoes with only 1 tablespoon of oil, making it a healthier alternative for preparing french-fries. We needed to communicate that proposition to people in an impactful way in order for them to envision what ActiFry can do for them. We realize that we needed to visually engage people as soon as people intercepted our stand at the appliance section.