2012 Winners & Shortlists

Results and Effectiveness

By intercepting thousands at petrol pumps, we definitely got the message across…

Creative Execution

We decided to communicate that proposition to the consumer when they feel it the most; while filling up their cars! So we created a special windshield wiper that was equipped to gas station attendants. As people pulled into petrol stations, the gas attendant cleaned their windshield with the special wiper. That wiper carried the flashy message of: "sick of buying fuel, go buy Nissan Micra", in both English and Arabic.

Insights, Strategy and the Idea

In Lebanon, the cost of gas is extremely high. Nissan Micra is the perfect solution for the Lebanon market due to to its high fuel efficiency. We needed to communicate that proposition and get the message across clearly to the consumer.