| Brand | NISSAN |
| Product/Service | NISSAN 370Z |
| Entrant | MINDSHARE Dubai , UNITED ARAB EMIRATES |
| Category | Use of Broadcast: TV, Cinema, Radio |
| Entrant Company: | MINDSHARE Dubai, UNITED ARAB EMIRATES |
| Media Placement: | MINDSHARE Dubai, UNITED ARAB EMIRATES |
Results and Effectiveness
This TV part of our 360 campaign resonated in our target consumer’s mind and gave them a feel of how fast the Nissan 370z is.
Creative Execution
We created the concept of: ‘Speed Personified’, which showcased the 370z redefining speed through the usage of fast stimulating audio and visuals. The idea was to warp our communication so fast, that people could not see it! It then alerted the viewer that: only Nissan 370z drivers were able to see this advertisement; for everyone else, let's watch it again...
Insights, Strategy and the Idea
We did not want to wait until the consumer test-drove the 370z to enjoy the thrill of it. We wanted them to feel the stimulating speed of the roadster right at the awareness level: as soon as they see our communication.
Credits
| Melhem Najem |
Mindshare MENA |
Senior Exchange Manager |
| Yara Maroun |
Mindshare MENA |
Senior Exchange Executive |
| Hassan Hindy |
Mindshare MENA |
Exchange Manager |
| Gemma Mascarinas |
Mindshare MENA |
Exchange Assistant |
| Halim Saber |
MBC Action |
Sales Executive |
| Elias Traboulsi |
MBC Action |
Sales Manager |