2012 Winners & Shortlists

Results and Effectiveness

We sent out 5,000 calendars to our existing customers, and placed it in different locations around Dubai. Next year, we intend to print 10,000 pieces and place it in even more locations. The calendar helped Land Rover maintain a top-of-mind status among the existing and prospective customers.

Creative Execution

Describe the different channel(s) and how they worked together to maximise the campaign. We designed a calendar based on the core idea that in a Land Rover, every day is an adventure. We sent it to existing customers, and placed it in metros and other waiting areas. This way, people could interact with our calendar, and discover every day where Land Rover could take them tomorrow or the next month.

Insights, Strategy and the Idea

To design a Land Rover calendar that would communicate Land Rover's spirit of adventure, that would be useful and unlike any other for our existing and prospective customers. Land Rover customers are adventurers, they believe their car can take them anywhere. So the key objective was to create something that was highly interactive and that would encourage our audience to embrace their sense of adventure.