| Brand | CLOROX COMPANY |
| Product/Service | CLOROX FOR COLORS |
| Entrant | DDB Dubai, UNITED ARAB EMIRATES |
| Category | Use of Standard Outdoor |
| Entrant Company: | DDB Dubai, UNITED ARAB EMIRATES |
| Advertising Agency: | DDB Dubai, UNITED ARAB EMIRATES |
Results and Effectiveness
The simplicity of the idea stood out amidst the cluttered advertising landscape. Positive response from distributors reinforced the success of the campaign.
Creative Execution
A billboard with a 3D tomato on a shirt that demonstrated the ease of removing a ketchup stain.
Insights, Strategy and the Idea
The challenge was to bring the stain-removing property of Clorox for Colors to life.
The visual idea demonstrated how removing stains is as easy as just lifting the origin of the stains.
Credits
| Makarand Patil |
DDB Dubai |
Creative Director |
| Kartik Aiyar |
DDB Dubai |
Creative Director |
| Makarand Patil |
DDB Dubai |
Art Director |
| Kartik Aiyar |
DDB Dubai |
Copywriter |
| Shehzad Yunus |
DDB Dubai |
Group Creative Director |
| Edward Harris |
DDB Dubai |
Account Supervisor |
| Krishnakumar G.p |
Clorox Company |
Advertiser's Supervisor |
| Claude G Azrak |
Clorox Company |
General Manager/Clorox Middle East |
| Hissam Bounni |
|
Photographer |