| Brand | CONTACT CARS |
| Product/Service | USED CARS FINANCE SCHEME |
| Entrant | JWT Cairo, EGYPT |
| Category | Use of Ambient Media: Small Scale |
| Entrant Company: | JWT Cairo, EGYPT |
| Advertising Agency: | JWT Cairo, EGYPT |
Results and Effectiveness
The full campaign (radio, press, online, and ambient) had the following results:
Total number of respondents 4610
26% traffic increase on contactcars.com
Creative Execution
Egyptians sell their cars by sticking a simple print out with the words "FOR SALE" on it with the car specification and the phone number.
We did the same but only replacing the phone number with the installments’ table (tailored for the best selling car brands in Egypt).
One side of the paper targeting passers by with the message “for sale in installments” and the other side for the car owner inviting him to buy the lastest model of his car in installments.
Insights, Strategy and the Idea
Create awareness for Contact Cars’ new finance scheme for used cars. Now you can buy used cars in installments.
The target are those who are looking to purchase a used car, and do not want to pay for it in full at one. Contact Cars was previously known as a financer for new cars and has a large number of clients.
In Egypt, the used car market is driven by person-to-person selling so in order to not leave out this bulk of business.
Credits
| Sameh George |
JWT |
A.creative Director |
| Youssef Ghadallah |
JWT |
A. Creative Director |
| Baher Raouf |
JWT |
S.art Director |
| May Azmi |
JWT |
Account Director |
| Sally Ezzar |
JWT |
Account Manager |
| Aly Seif Elnasr |
JWT |
Account Executive |