2012 Winners & Shortlists

Results and Effectiveness

Over 20 leading regional magazines and newspapers Over 57 international blogs & websites Top 3 local and Arab channels The movement got 1.2 million USD of free media coverage. (Stat - IPSOS) Our Facebook page was viewed over 16,700 times in only 1 week On August 4th 2011, i.e., 7 months after the start of the “No Rights No women” movement, The Honor Crimes Law was abolished. This was considered a turning point in Lebanese legislative history. The Domestic Violence law is now in final study by the parliament.

Creative Execution

We wanted the Lebanese community and the lawmakers to imagine a world without women. We asked women to add mustaches to their profile pictures and change their gender, to become men. The complex discriminatory laws were simplified and made accessible to as statuses, posts and tweets. An online petition was circulated to change the laws. NGOs, activists, reporters, bloggers, online magazines, students and artists, helped build hype by generating their own content. On March 8th, International Women's Day, women around the country dressed as men & that night, hundreds gathered close to parliament to walk for equality. The event made it to the opening of the 8 o'clock news on leading local and Arab Channels. We received international exposure being featured in magazines, radios, newspapers, as well as numerous regional and international blogs & websites.

Insights, Strategy and the Idea

We were approached by a group of Lebanese women fighting for women’s rights, to create a campaign for their new organization. By Lebanese law, men and women are not equal. Some laws are so discriminatory that they reduce women to “half citizens”. Lebanese women have no right to pass their nationality to their children. They have no custody rights. There is no law that protects women against domestic violence… If it takes a man to become a full citizen, so be it! We named both the movement and the campaign “No Rights, No Women”.