FREAK OUT SOMEONE YOU LOVE
Brand | EXOTICA |
Product/Service | SPECIAL EDITION HALLOWEEN BOUQUETS |
Entrant | LEO BURNETT BEIRUT, LEBANON |
Category | Use of Ambient Media: Small Scale |
Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
Advertising Agency: | LEO BURNETT BEIRUT, LEBANON |
Results and Effectiveness
A link placed on the ambient stickers guided people to the facebook page where they could interact with the campaign. The page had a link to the Exotica them to website where they bought the special exotica Halloween bouquets.
During the 5 days the campaign ran 499 people were driven to the Facebook page as a result of the ambient stickers.
Creative Execution
We decided to use ambient stickers so we could reach our target audience at the places they spend most of their social time: Beirut’s nightlife districts. Since Halloween in Lebanon is celebrated mostly in bars it was the perfect reminder for people that they needed to add a freaky bouquet to their costume and freak out someone they love.
Insights, Strategy and the Idea
Young people freak out about giving flowers because they see it as a sign of commitment.
Exotica wanted them to start thinking of flower gifting as a cool thing to do.
So we took Halloween as an opportunity and dared them to freak out someone they love with ambient stickers.
Credits
Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Beirut |
Executive Creative Director |
Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
Emma Mouradian |
Leo Burnett Beirut |
Art Director |
Samer Zouehid |
Leo Burnett Beirut |
Copywriter |
Salim Fayed |
Leo Burnett Beirut |
Communication Supervisor |