2012 Winners & Shortlists

Results and Effectiveness

A link placed on the ambient stickers guided people to the facebook page where they could interact with the campaign. The page had a link to the Exotica them to website where they bought the special exotica Halloween bouquets. During the 5 days the campaign ran 499 people were driven to the Facebook page as a result of the ambient stickers.

Creative Execution

We decided to use ambient stickers so we could reach our target audience at the places they spend most of their social time: Beirut’s nightlife districts. Since Halloween in Lebanon is celebrated mostly in bars it was the perfect reminder for people that they needed to add a freaky bouquet to their costume and freak out someone they love.

Insights, Strategy and the Idea

Young people freak out about giving flowers because they see it as a sign of commitment. Exotica wanted them to start thinking of flower gifting as a cool thing to do. So we took Halloween as an opportunity and dared them to freak out someone they love with ambient stickers.