2012 Winners & Shortlists

Results and Effectiveness

To date, our goal posts are being used every day by football fans.

Creative Execution

Leveraging local star striker Ismail Mattar, we wanted to challenge our football obsessed fans to matching the perfect strike. We built football goal posts, with nets marking the perfect strike. A competition was held on facebook and 25 lucky winners were invited to attend the T90 Perfect Strike Training, to test the product, and train with professional coaches and an exclusive appearance by Ismail Mattar. Later, the goal posts were left behind as a memorabilia for the football players at Safa Park.

Insights, Strategy and the Idea

Nike launched their T90 boot, for strikers. We wanted to also reach out to our football obsessed fans, by giving them an ultimate experience, using the T90 gear. The T90 is all about the perfect strike - and challenging our fans to match their strike, with that of star athletes. We looked at the print campaign, and used that as the base for bring to life 'the perfect strike' through an ultimate training experience, with a local star striker, Ismail Mattar.