| Brand | PESTFREE |
| Product/Service | PEST CONTROL |
| Entrant | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | THE TRIBE Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Ideas, the wisdom says, can come from anywhere. This one came from above a barrista's head as he was preparing my skinny cappuccino. The iridescent blue bars of light hanging from the ceiling were installed as an effort to control the normal assortment of bugs. A standard commercial bug deterrent apparatus. As corny as it sounds, the light flickered, and hoopla. A banner for Pestfree germinated in our heads. The result is this entry. A murderous piece of communication that lets you use your mouse, to zap a bug. Over and over again. Wicked.
Credits
| Mario Dias |
The Tribe |
Art Director |
| Razia Essack |
The Tribe |
Copywriter/Creative Director |
| Shiva Kinalekar |
Shiva Digital |
Programmer |
| Nancy El Beheiry |
The Tribe |
Account Manager |
| Manar Abdulla |
The Tribe |
Digital Designer |
| Robert Mitchell |
The Tribe |
Account Director |