2012 Winners & Shortlists

THE RETURN OF DICTATOR BEN ALI

Gold
ClientENGAGEMENT CITOYEN
ProductENGAGEMENT CITOYEN
EntrantMEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Type of EntryDigital Tools
CategoryViral and Email Marketing
TitleTHE RETURN OF DICTATOR BEN ALI
Product/ServiceENGAGEMENT CITOYEN
Entrant Company:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Advertising/Web Design Agency:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA

Brief Explanation

A few days before Tunisia's first ever free elections, only 55% were planning to vote. Thus forgetting why they had overthrown Dictator Ben Ali. So we set up a provocative reminder in La Goulette. We put back Ben Ali's giant poster. The poster inevitably provoked the residents. But when they tore it down, they discovered another one underneath: BEWARE, DICTATORSHIP CAN RETURN. ON OCTOBER 23RD, VOTE. The event was turned into a viral video and it immediately spread via social networks.

Credits

Name Company Position
Nicolas Courant Memac Ogilvy Label Creative Director
Gérald Héraud Memac Ogilvy Label Associate Creative Director
Mehdi Lamloum/Asma Kanzari/Yosri Mimouna Memac Ogilvy Label Copywriters
Yassine Boughaba Memac Ogilvy Label Art Director
Cherifa Ben Slamia Memac Ogilvy Label Strategic Planner
Aziz M'bazaia/Moez Nemsi/Bedis Benamor Memac Ogilvy Label Agency Producers
Ulfet Fourati/Olfa Khalil Arem Engagement Citoyen Vice-President
Imed Marzouk Propaganda Producer
Fedh Chabbi Propaganda Director