2012 Winners & Shortlists

THE RETURN OF DICTATOR BEN ALI

Gold
Client/BrandENGAGEMENT CITOYEN
Product/ServiceENGAGEMENT CITOYEN
EntrantMEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Type of EntryDigital Tools
CategoryViral and Email Marketing
Entrant Company:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Advertising/Web Design Agency:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA

Brief Explanation

A few days before Tunisia's first ever free elections, only 55% were planning to vote. Thus forgetting why they had overthrown Dictator Ben Ali. So we set up a provocative reminder in La Goulette. We put back Ben Ali's giant poster. The poster inevitably provoked the residents. But when they tore it down, they discovered another one underneath: BEWARE, DICTATORSHIP CAN RETURN. ON OCTOBER 23RD, VOTE. The event was turned into a viral video and it immediately spread via social networks.

Credits

Name Company Position
Nicolas Courant Memac Ogilvy Label Creative Director
Gérald Héraud Memac Ogilvy Label Associate Creative Director
Mehdi Lamloum/Asma Kanzari/Yosri Mimouna Memac Ogilvy Label Copywriters
Yassine Boughaba Memac Ogilvy Label Art Director
Cherifa Ben Slamia Memac Ogilvy Label Strategic Planner
Aziz M'bazaia/Moez Nemsi/Bedis Benamor Memac Ogilvy Label Agency Producers
Ulfet Fourati/Olfa Khalil Arem Engagement Citoyen Vice-President
Imed Marzouk Propaganda Producer
Fedh Chabbi Propaganda Director