2012 Winners & Shortlists

Title Client Product/Service Entrant Company Country Award
A02 Consumer Products
DIGITAL LOVE
RECKITT BENCKISER / DUREX CONDOMS
BUZZMAN Paris FRANCE
Short List
A03 Consumer Services
FUNMAKINA
ANAYOU / ONLINE PORTAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A04 Business Products & Services
JWT MEA ONLINE SHOWCASE
JWT MIDDLE EAST & AFRICA / ONLINE SHOWCASE
JWT MENA Beirut LEBANON
Bronze
A05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
LISTEN.HELP.
WFP / HORN OF AFRICA
JWT KUWAIT Kuwait City KUWAIT
Bronze
THE CORRUPTION STOCK EXCHANGE MARKET
PNUD / UNITED NATIONS DEVELOPMENT PROGRAMME
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Short List
B01 Online Advertising
HIDDEN BANNERS
IKEA AL HOMAIZI / IKEA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
RIGHT CAR
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
BATTLE CAPTCHA
GULF SCRABBLE CHAMPIONSHIPS / 21ST ANNUAL GULF SCRABBLE CHAMPIONSHIPS, UAE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
C01 Viral and Email Marketing
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS
LEO BURNETT BEIRUT LEBANON
Short List
04 ALTERNATE REALITY
MBC GROUP / TV DRAMA SERIES
BPG Dubai UNITED ARAB EMIRATES
Short List
THE RETURN OF DICTATOR BEN ALI
ENGAGEMENT CITOYEN / ENGAGEMENT CITOYEN
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Gold
C02 Other Interactive Tools & Applications
THE STAR OF THE NATION
COCA-COLA / FOOTBALL
FP7/TUN Tunis TUNISIA
Silver
C03 Community Applications
THE BRAVE BEER MAPOUT
LEBANESE BREW / BEER
INTERESTING TIMES Beirut LEBANON
Bronze
SMART UNLOCK BEIRUT
T.GARGOUR & FILS / SMART
JWT Beirut LEBANON
Short List
THE MULTIPLE GIRLFRIENDS APP
UNILEVER / AXE
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Bronze
AVATAR FOR ACTION
GE / BREAST CANCER SCREENING AWARENESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
C04 Other Digital Channels
PUSH FOR HUNGER
RED TOMATO / PIZZA DELIVERY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
D01 Integrated Campaign led by Interactive
NO RIGHTS NO WOMEN
NO RIGHTS NO WOMEN / PRESSURE GROUP FIGHTING FOR WOMEN'S RIGHTS
LEO BURNETT BEIRUT LEBANON
Short List
WHAT'S CHRISTMAS WITHOUT RED & GREEN?
BRASSERIE ALMAZA / HEINEKEN
JWT Beirut LEBANON
Bronze