PEDESTRIAN DETECTION BANNER
| Brand | VOLVO |
| Product/Service | VOLVO |
| Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Every year in the UAE over 6,000 people are killed and 85,000 are injured in road accidents. With an increase in distracted motorists, the likelihood of an accident is accelerating at an alarming rate.
To address this issue, Volvo created a remarkable safety feature- Volvo’s Pedestrian Detection System. And to showcase it, an innovative web banner that invites users to a first-hand experience.
Through the web camera, the banner creates a virtual silhouette of the user. So, when the silhouette appears in front of the moving Volvo, the user experiences how Volvo’s safety feature can actually save your life.
Credits
| Steve Hough |
Memac Ogilvy & Mather |
Executive Creative Director |
| Jeremy Southern |
Memac Ogilvy & Mather |
Creative Director |
| Mahesh Powar |
Memac Ogilvy & Mather |
Art Director |
| Jasson Joseph |
Memac Ogilvy & Mather |
Copywriter |
| Arundhati Mishra |
Memac Ogilvy & Mather |
Copywriter |
| Sascha Kuntze |
Memac Ogilvy & Mather |
Copywriter |
| Fahad Osman |
Memac Ogilvy & Mather |
Account Director |
| Hamza Afaq |
Memac Ogilvy & Mather |
Production Manager |
| Yousuf Baqir |
Memac Ogilvy & Mather |
Production Manager |
| Mazen Haddad |
Memac Ogilvy & Mather |
Media Planner |
| Bassma Rassi |
Memac Ogilvy & Mather |
Media Planner |