| Brand | STC |
| Product/Service | MOBILE BROADBAND |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | Viral and Email Marketing |
| Entrant Company: | JWT Riyadh, SAUDI ARABIA |
| Advertising/Web Design Agency: | JWT Riyadh, SAUDI ARABIA |
Brief Explanation
STC wanted to raise awareness about the different benefits of its mobile broadband service, QUICKnet and show its advantage over other internet connections. QUICKnet is easy to connect; low priced and has many attractive features. Fahed al Butairy is a Saudi stand- up comedian known for his YouTube show “La Yekthar” which is watched by millions of Saudis. To create an affective campaign for our internet product, the popular internet figure was featured in a series of funny episodes talking about QUICKnet and its benefits. The episodes were uploaded onto YouTube where Fahed’s large audience could be easily and affectively reached.
Credits
| Ramsey Naja |
JWT |
Chief Creative Officer |
| Chafic Haddad |
JWT |
Executive Creative Director |
| Ali Baasiri |
JWT |
Creative Director |
| Gilbert Abdallah |
JWT |
Senior Art Director |
| Yazeed Al Harthi |
JWT |
Arabic Copywriter |
| Fayez Jabri |
JWT |
Director In Charge |
| Jad Haddad |
JWT |
Account Manager |
| Dana Al Kutoubi |
JWT |
Planner |
| Abdulaziz Al Shamsan |
STC |
Director Of Marketing Communication And Pr |
| Mazen El Hilwee |
JWT |
Account Manager |
| Arnold Felix Fabella |
JWT |
Digital Creative Director |
| Max Dipasupil |
JWT |
Senior Digital Designer |