Brand | NGC NETWORK MIDDLE EAST (NAT GEO ABU DHABI) |
Product/Service | WILDLIFE |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Community Applications |
Entrant Company: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
The brief was to raise awareness for the variety of animals on the programme ‘Wildlife’. Research showed that many of these animals were either threatened or endangered.
We created “Wild Cards” – the card game that showcases these animals and educates people on how we can start playing a major role for their survival. By helping spread the message of animal conservation.
Wild Cards on Facebook let them post all their activities. From challenges, to games won, people could also earn merit cards for their social activity. The more they played, the more they spread the word.
To touch on people's conscience, they could interact with the extinct/critically endangered animals through augmented reality, supported by the line:
“The future of wildlife is in our hands.”
Credits
Bechara Mouzannar |
Leo Burnett Dubai |
Chief Creative Officer |
Malek Ghorayeb |
Leo Burnett Dubai |
Regional Executive Creative Director |
Peter Bidenko |
Leo Burnett Dubai |
Regional Executive Creative Director |
Rafael Augusto |
Leo Burnett Dubai |
Senior Art Director |
Sunny Deo |
Leo Burnett Dubai |
Senior Copywriter |
Nicolas Roux |
Leo Burnett Dubai |
Regional Communication Director |
Lara Elbarkouki |
Leo Burnett Dubai |
Communication Manager |
Nadia Bedaywi |
Leo Burnett Dubai |
Communication Executive |