2012 Winners & Shortlists

Brief Explanation

The brief was to raise awareness for the variety of animals on the programme ‘Wildlife’. Research showed that many of these animals were either threatened or endangered. We created “Wild Cards” – the card game that showcases these animals and educates people on how we can start playing a major role for their survival. By helping spread the message of animal conservation. Wild Cards on Facebook let them post all their activities. From challenges, to games won, people could also earn merit cards for their social activity. The more they played, the more they spread the word. To touch on people's conscience, they could interact with the extinct/critically endangered animals through augmented reality, supported by the line: “The future of wildlife is in our hands.”