| Brand | LEXUS |
| Product/Service | CT200H |
| Entrant | THE WHITE AGENCY Sydney, AUSTRALIA |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | THE WHITE AGENCY Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | THE WHITE AGENCY Sydney, AUSTRALIA |
Brief Explanation
How do you launch a completely new vehicle, in a completely new segment, to a completely new target audience? Oh and achieve a 24.9% market share upon launch.
Be everywhere and maximize a key sponsorship opportunity.
The campaign was based on Lexus' sponsorship of the Australian F1 Grand Prix Celebrity Race. It included display ads, homepage heroes, a F1 celebrity race webpage, a CT 200h online configurator, an interactive BBC iPad app ad, a CT 200h Facebook page and production of an iPhone App racing game - the CT City Challenge.