| Brand | COCA-COLA |
| Product/Service | COCA-COLA |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Brief Explanation
For Coke to empower Middle Eastern youth, we created Today I Will initiative.
We designed ‘Today I Will’ Coke cans. Through augmented reality Facebook app, people watched stories on the cans of influencers who overcame challenges, then uploaded their own story to be on the can too.
In-store posters invited others. We launched official Coke ‘Today I Will film’ on cans, Facebook, Television, mobile.
In 20 days:
78.1mn. posts’ impressions.
15.4mn. viral reach,
9.1mn. page consumptions
6.8mn. page engaged users.
App/film tab: Over 350,000 views, 17 views/minute.
In 12 hours, 300000 mobile downloads in Saudi Arabia only- a regional record.
Credits
| Fadi Yaish |
FP7/DXB |
Executive Creative Director |
| Gautam Wadher |
FP7/DXB |
Art Director |
| Aunindo Anoop Sen |
FP7/DXB |
Copywriter |
| Clarisse Mar Wai May |
FP7/DXB |
Agency Integrated Producer |
| Ryan Atkinson/Mustafa Kawtharani/Bana Salah |
FP7/DXB |
Graphic Designer |
| Tarek Ali Ahmad |
FP7/DXB |
Business Unit Director |
| Hana Zarour |
FP7/DXB |
Account Supervisor |
| Luciano Rahal |
FP7/DXB |
Senior Account Executive |
| Nohad Mouawad El-Khoury |
FP7/DXB |
Account Planner |
| Team Momentum |
Momentum Mena |
Digital Production |
| Dana Nahas |
UM Mena |
Group Media Director |
| Shadi Braish |
UM Mena |
Media Director |
| That Go |
|
Film Director |
| Laurent Tangy |
|
DOP |
| Marc Hadife/Joyce Hadife |
City Films/Beirut |
Executive Producers |
| Nadine Lteif |
City Films/Beirut |
Producer |
| AOC/Paris |
AOC/Paris |
Music |
| Didier Le Fouest |
|
Colourist |
| Dolly Saidy/Souraya El-Far |
Mint Mena |
Agency Producers |