Brand | COCA-COLA |
Product/Service | COCA-COLA |
Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Category | Community Applications |
Entrant Company: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Brief Explanation
For Coke to empower Middle Eastern youth, we created the Today I Will initiative.
We designed ‘Today I Will’ Coke cans. Through an augmented reality Facebook app, people watched stories on the cans of influencers who overcame challenges, then uploaded their own story to be on the can.
We launched official Coke ‘Today I Will film’ on cans, Facebook, mobile.
In 20 days:
78.1 million posts’ impressions.
15.4 million viral reach,
9.1 million page consumptions
6.8 million page engaged users.
App/film tab: Over 350,000 views, 17 views/minute.
In 12 hours, 300000 mobile downloads in Saudi Arabia only- a regional record.
Credits
Fadi Yaish |
FP7/DXB |
Executive Creative Director |
Gautam Wadher |
FP7/DXB |
Art Director |
Aunindo Anoop Sen |
FP7/DXB |
Copywriter |
Clarisse Mar Wai May |
FP7/DXB |
Agency Integrated Producer |
Ryan Atkinson/Mustafa Kawtharani/Bana Salah |
FP7/DXB |
Graphic Designer |
Tarek Ali Ahmad |
FP7/DXB |
Business Unit Director |
Hana Zarour |
FP7/DXB |
Account Supervisor |
Luciano Rahal |
FP7/DXB |
Senior Account Executive |
Nohad Mouawad El-Khoury |
FP7/DXB |
Account Planner |
Team Momentum |
Momentum Mena |
Digital Production |
Dana Nahas |
UM Mena |
Group Media Director |
Shadi Braish |
UM Mena |
Media Director |
That Go |
|
Film Director |
Laurent Tangy |
|
DOP |
Marc Hadife/Joyce Hadife |
City Films/Beirut |
Executive Producers |
Nadine Lteif |
City Films/Beirut |
Producer |
AOC/Paris |
AOC/Paris |
Music |
Didier Le Fouest |
|
Colourist |
Dolly Saidy/Souraya El-Far |
Mint Mena |
Agency Producers |