| Brand | NESCAFE |
| Product/Service | NESCAFE MY CUP |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | FP7/DXB Dubai, UNITED ARAB EMIRATES |
Brief Explanation
To communicate Nescafe My Cup is the ideal balance of coffee, crème and sugar, we created a Facebook application with an interactive film- ‘Spoonman’.
It played out like a regular film but paused at one point. Viewers had to choose one of four avatars of ‘Spoonman’ - a character who would enter the film on a giant spoon, spoiling the moment in four different ways.
During the campaign’s 28 days:
76,176 new Facebook likes
1.2 million Spoonman tab view
11.7 million talking about this
20.9 million engaged users
14.4 million total reach
11.6 million viral reach
78 million total impressions
Credits
| Fadi Yaish |
FP7/DXB |
Executive Creative Director |
| Gautam Wadher |
FP7/DXB |
Art Director |
| Aunindo Anoop Sen |
FP7/DXB |
Copywriter |
| Clarisse Mar Wai May |
FP7/DXB |
Agency Integrated Producer |
| Nima Askari |
FP7/DXB |
Regional Account Director |
| Nazek Fawaz |
FP7/DXB |
Account Manager |
| Dolly Saidy/Souraya El-Far/Maya Badran |
Mint Mena |
Agency Producers |
| Team Momentum |
Momentum Mena |
Digital Production |