| Brand | TOPNET |
| Product/Service | ADSL / 3 MONTHS INTERNET FREE |
| Entrant | TRACY COMMUNICATION Tunis, TUNISIA |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | TRACY COMMUNICATION Tunis, TUNISIA |
| Advertising/Web Design Agency: | TRACY COMMUNICATION Tunis, TUNISIA |
| 2nd Advertising/Web Design Agency: | INFOCHALLENGE Tunis Mahrajene, TUNISIA |
Brief Explanation
“Wadi3” a young boy and the main actor of 2010 campaign, was kidnapped!
In order to make the suspense high, we reversed the code of a classic teasing/revealing campaign, by more focusing on the teasing part, in terms of budget and media
We set a wild posting showing the boy and mentioning: Where is Wadi3?
Through the microsite “where is wadi3?” in tunisian dialect we broadcasted a webseries composed of 5 episodes about the kidnapping. With a direct link to facebook.
Through the Facebook app, users can be part of our quest for finding Wadi3 by becoming special agents.
Credits
| Yacin Trigui |
Tracy Communication |
Chief Creative Officer |
| Abir Rassaa |
Tracy Communication |
Art Director |
| Slim Mansour |
Tracy Communication |
Art Director |
| Mounia Derbel |
Tracy Communication |
Copywriter |
| Ons Meliani |
Tracy Communication |
Account Supervisor |
| Lotfi Klaa |
Tracy Communication |
Media Planner |
| Hassen Weslati |
Tracy Communication |
Digital Planner |
| Hassan Forkani |
Infochallenge |
Creative Director/Digital |
| Hichem Neffati |
Infochallenge |
Web Guru |
| Haythem Belayouni |
Infochallenge |
Flash Master/Designer |