| Brand | TOPNET |
| Product/Service | ADSL 3 MONTHS INTERNET FREE |
| Entrant | TRACY COMMUNICATION Tunis, TUNISIA |
| Category | Consumer Services |
| Entrant Company: | TRACY COMMUNICATION Tunis, TUNISIA |
| Advertising/Web Design Agency: | TRACY COMMUNICATION Tunis, TUNISIA |
| 2nd Advertising/Web Design Agency: | INFOCHALLENGE Tunis Mahrajene, TUNISIA |
Brief Explanation
“Wadi3” a young boy and the main actor of 2010 campaign, was kidnapped!
We set a microsite “where is wadi3?” in tunisian dialect in which we broadcasted a webseries composed of 5 episodes (1 episode every two days to keep the suspense high).
With a direct link to a facebook app, users can be part of our quest for finding Wadi3 by becoming special agents and by posting their badges in their facebook profile photo. Notifications will be sent to all their friends.
Credits
| Yacin Trigui |
Tracy Communication |
Chief Creative Officer |
| Abir Rassaa |
Tracy Communication |
Art Director |
| Slim Mansour |
Tracy Communication |
Art Director |
| Mounia Derbel |
Tracy Communication |
Copywriter |
| Ons Meliani |
Tracy Communication |
Account Supervisor |
| Lotfi Klaa |
Tracy Communication |
Media Planner |
| Hassen Weslati |
Tracy Communication |
Digital Planner |
| Hassan Forkani |
Infochallenge |
Creative Director/Digital |
| Hichem Neffati |
Infochallenge |
Web Guru |
| Haythem Belayouni |
Infochallenge |
Flash Master/Designer |