| Brand | HIMAYA |
| Product/Service | NGO/CHILD SEXUAL ABUSE AWARENESS CAMPAIGN |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | Community Applications |
| Entrant Company: | LEO BURNETT BEIRUT, LEBANON |
| Advertising/Web Design Agency: | LEO BURNETT BEIRUT, LEBANON |
Brief Explanation
A suspicious character “Samir” was created as a Facebook app, he sent facebook messages to parents informing them that a suspicious character is now friends with their child: beware, Samir is now friends with your kids.
As we got parent’s attention, we invited them to share the Facebook app with other parents, and spread the word.
The app was shared in all the middle east spreading to Europe. 4000 tab views so far, and counting up, reaching 192000 people.
Credits
| Bechara Mouzannar |
Leo Burnett Beirut |
Chief Creative Officer/Ecd |
| Nada Abi Saleh |
Leo Burnett Beirut |
Deputy Managing Director |
| Areej Mahmoud |
Leo Burnett Beirut |
Creative Director |
| Samer Shoueiry |
Leo Burnett Beirut |
Head Of Digital Department |
| Charbel Sawane |
Leo Burnett Beirut |
Senior Art Director |
| Krystel Hoche |
Leo Burnett Beirut |
Senior Art Director |
| Marya Ghazzaoui |
Leo Burnett Beirut |
Art Director |
| Tania Saleh |
Leo Burnett Beirut |
Copywriter |
| Salem Habbous |
Leo Burnett Beirut |
Copywriter |
| Michel Haddad |
Leo Burnett Beirut |
Communication Executive |