2012 Winners & Shortlists

Brief Explanation

The Brief: To create a personalized season's greetings that would bring a smile on the face of the recipient. The Target: The audience were clients and partners of the Publicis Graphics Group of companies. The Solution: We created a very simple, down to earth, work-like email that was sent to the recipients (clients/partners) which was the launch-pad for something surprising and delightful. An interactive piece that bore our wishes for the season and new year. The Results: We received hundreds of emails of appreciation and a healthy amount of social media exposure which was unexpected.