BREAKING CONVENTION FOR YOUR AMBITION
| Brand | ADCB (ABU DHABI COMMERCIAL BANK) |
| Product/Service | RETAIL BANKING |
| Entrant | OMNIA Dubai, UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | OMNIA Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | OMNIA Dubai, UNITED ARAB EMIRATES |
Brief Explanation
ADCB took the step to be the first in the region to offer a bank account free from charges.
As part of an integrated campaign YouTube footage shows a seemingly real film captured by a family's day out to the Burj Khalifa. They capture a mystery object falling from the sky and exploding into the water. Once the water has cleared we see the words 'Free Banking'. It has now arrived in the UAE.
By associating this event with the Burj Khalifa, we drive people to the video, and encourage people customers to find out more online about 'Free Banking'.
Credits
| Graham Taylor |
Omnia |
Creative Director |
| Andy Richards |
Omnia |
Senior Designer |
| Gareth Williams |
Omnia |
Account Director |
| Jack Mulder |
Muddville |
Film Director |