Brand | IKEA AL HOMAIZI |
Product/Service | IKEA |
Entrant | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Category | Online Advertising |
Entrant Company: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES |
Brief Explanation
People are gatherers. They keep collecting until they don’t know where to put their stuff anymore. But not to worry, because IKEA offers so many storage solutions, it’s easy to hide everything.
To give people a taste of all the possibilities, we hid various banners on popular websites that rolled out when your mouse moved across them, revealing the things that were stored behind them.
These banners received high interaction with a click-through rate of about 3.4%.
Credits
Steve Hough |
Memac Ogilvy & Mather |
Executive Creative Director |
Ramzi Moutran |
Memac Ogilvy & Mather |
Creative Director |
Jeremy Southern |
Ogilvy One |
Creative Director |
Eli Bouchaaya |
Memac Ogilvy & Mather Kuwait |
Creative Director |
Sascha Kuntze |
Memac Ogilvy & Mather |
Copywriter |
Leonardo Borges |
Memac Ogilvy & Mather |
Art Director |
Niv Baniahmad |
Ogilvy One |
Digital Producation Manager |
Anna Lane |
Neo@ogilvy |
Business Director |
Elie E. Abi Raad |
Memac Ogilvy & Mather Kuwait |
Client Servicing Director |
Waqar A. Bhutta |
Ikea - Kuwait |
Marketing Manager |
Mahesh Powar |
Memac Ogilvy & Mather |
Flash Animator /Developer |