2012 Winners & Shortlists

Brief Explanation

Dettol wanted to launch its new High Performance for Men range of shower gels and bath soaps in the GCC using digital, aside from traditional media. We came up with a ‘Men Only’ microsite wherein only male visitors could play games, win and discover the brand; linking it to a Facebook page and in-mall brand activations. The results in just over a month: 131,083 microsite visits, 336,865 page views; 5,500 fanpage LIKEs, 123,000+ in-mall participants (average 3.5 minutes on the interactive unit); 4.1million online ad/84.5million search impressions. Product sales crossed USD 4 million during the first 4 months in GCC.