GIVING BACK TO THE COMMUNITY
| Brand | HTC |
| Product/Service | HTC RAMADAN FACEBOOK CAMPAIGN 2011 |
| Entrant | EQUITY ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Category | Community Applications |
| Entrant Company: | EQUITY ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | EQUITY ADVERTISING Dubai, UNITED ARAB EMIRATES |
Brief Explanation
During Ramadan, HTC wanted to truly ‘engage’ their audience across the UAE. We conceptualised an inspiring Facebook App offering the chance to be part of a unique humanitarian initiative. Users had to ‘Like’ the HTC MEA Page and invite their friends to a Virtual Iftar. Participants with maximum attendees every week won smartphones and had an actual Iftar Party hosted on their behalf by HTC for children with Special Needs. RESULTS: 66,511 total referrals; 3,711 registered members for app; 6,062 new fans; 64,898 total fans (from 58,836 in just 4 weeks); 150 families enjoyed Iftars with HTC and the winners.
Credits
| Nina Cherian |
Equity Advertising |
Account Director |
| Nitin Venugopal |
Equity Advertising |
Account Manager |
| Noman Ali |
Equity Advertising |
Creative Director |
| S A Hassan Bilgrami |
Equity Advertising |
Copywriter |
| Rajeev Harikrishnan |
Equity Advertising |
Art Director - Digital |