2012 Winners & Shortlists

Brief Explanation

ICONIC, a fashion-lifestyle store in Dubai hosted ‘War of the DJs’ event - a competition where local college heroes challenged professional DJs. We created an online game ‘Spin the Disc’ that replicated the mood of the ‘War of the DJs’ event on the digital medium, with an objective to create excitement around the main event. The game had a DJ console, with different prizes marked on the disc. The player had to spin the disc, was made to hear some music and depending on where the arrow hit when music stopped the player won different assured prizes.