| Brand | PROMOACTION DDB |
| Product/Service | GO GREEN-2012 |
| Entrant | PROMOACTION DDB Riyadh, SAUDI ARABIA |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | PROMOACTION DDB Riyadh, SAUDI ARABIA |
| Advertising/Web Design Agency: | PROMOACTION DDB Riyadh, SAUDI ARABIA |
Brief Explanation
The challenge was to do an unconventional New Year card, which will help in the social cause. We came up with an Idea of “Go Green 2012” and decided to do it on a digital interactive platform. We send e-cards to all our friends and clients inviting them to participate in making our planet greener.
The participant have to just enter their name and plant a virtual tree and we at Promoaction DDB will donate on their behalf a real $1 to Saudi Environment Society. After planting the tree on its name the participant can share this link with their families and friends. This way we were able to spread the message that "When we heal the earth, we heal ourselves".
Credits
| Olivier Grateau |
Promoaction DDB |
Creative Director |
| Vishal Sugandhi |
Promoaction DDB |
Art Director |
| Mohammed Abuabdou |
Promoaction DDB |
Creative Copywriter |
| Malik Shishtawi |
Promoaction DDB |
Digital Account Director |
| Waleed El Shahed |
Promoaction DDB |
Executive Director Integration |