MINI FESTIVAL OF SACRIFICE ECARD
| Brand | AGMC (MINI IMPORTER, DUBAI) |
| Product/Service | MINI AUTOMOBILES |
| Entrant | PLAN.NET MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | PLAN.NET MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | PLAN.NET MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Brief Explanation
During the celebration of Eid al-Adha, Muslims commemorate the willingness of Abraham to sacrifice his son as an act of obedience before God intervened to provide him with a sheep to slaughter.
MINI being MINI, this email was sent to all MINI owners across the emirates of Dubai, Sharjah and Ras Al Khaimah and, well .. it did spark a few discussions.
Credits
| Sebastian Puhze |
Plan.net Middle East |
Creative Director |
| Moe Jawhar |
Plan.net Middle East |
Associate Creative Director |
| Melanie Wicker |
Plan.net Middle East |
Art Director |
| Kazuko Yokoe |
Plan.net Middle East |
Copywriter - English |
| Adam Islam Fahim |
Plan.net Middle East |
Account Manager |