| Brand | CASA DEL GELATO |
| Product/Service | FROZEN YOGURT AND ITALIAN DESSERT OUTLET |
| Entrant | ADABISC Doha, QATAR |
| Category | Viral and Email Marketing |
| Entrant Company: | ADABISC Doha, QATAR |
| Advertising/Web Design Agency: | ADABISC Doha, QATAR |
Brief Explanation
After developing the identity and retail concept for Casa Del Gelato, a new self-service dessert franchise, we were tasked with launching the brand nationally. We explored several possibilities in traditional media, and soon realised the reach and frequency of our advertising wouldn't reach our awareness objective.
We then opted for a viral idea, which revolved around the rumour of a lost penguin spotted on Doha's waterfront. Combining online video, social media and a local lifestyle portal, we sparked a debate that ultimately got broadcast globally and elevated the brand into the local limelight.
Credits
| Riad Makdessi |
Adabisc |
Executive Creative Director |
| Goran Zlatevski |
Adabisc |
Associate Creative Director |
| Blake Pickering |
Adabisc |
Senior Strategist/Copywriter |
| Mohammed Mansour |
Adabisc |
Head Of Digital |
| Denver Gomeceria |
Adabisc |
Head Of Production |
| Chantal Mossess |
Adabisc |
Client Services Executive |