2012 Winners & Shortlists

Brief Explanation

Randa changed its baseline from Randa Very good to Randa Eddalel (which means Randa will pamper you) We placed people’s wishing on the heart of application concept, we created an application on Facebook, it allows fans to compose, from a catalog of 50 gifts, their own caddy of gifts. After playing, people began proposing their own lists of gifts that dreamed to win; we gave them chance to do so by adding new gifts referring to likes and comments on each new gift proposition posted. Application created a huge buzz, recruiting 50.000 new fans in 3 weeks, fans were more engaged allowing more visibility and better edgerank.