2012 Winners & Shortlists

Brief Explanation

Tunisian revolution makes people taking apart of political life after 50 years of dictatorship, to promote the Orange Tunisia young offer called “Play”, we created a Facebook application named "Jeune Et Ministre" (means young and minister) this application gives people the chance to made their own government composed by their Facebook Friends. Each participant had to name his government and to write a 5 line program for the country. The most voted one will be the winner and both player and his Facebook friends were rewarded. Over 37000 new fans joined the fan page, all of them coming from application sharing and social advertising campaign made by each players young government, the application totalized over 48700 active users.