2012 Winners & Shortlists

Brief Explanation

With a Facebook fan page of over 230000 fans Orange wants to gratify its most engaged and faithful fans, we made an application concept that allows users to show their engagement with brand through their social activities on Orange Fan page. People who are most active by liking, commenting, sharing and recruiting fans from their friends can win an iPad each week. Based on a sponsorship system and tracking, the application captures the friend(s) recruited by the Orange’s fans, the likes, comments and sharing made by each participant. 32000 new fans joined the page, an average of 23000 people talking about this and an increase of edgerank allowing better visbility of brand content.