| Brand | RECKITT BENCKISER |
| Product/Service | DUREX CONDOMS |
| Entrant | BUZZMAN Paris, FRANCE |
| Category | Viral and Email Marketing |
| Entrant Company: | BUZZMAN Paris, FRANCE |
| Advertising/Web Design Agency: | BUZZMAN Paris, FRANCE |
Brief Explanation
Durex chose the digital medium to reach young people. The campaign started with a Facebook community, gathered around topics such as romance and love. Soon enough, they are driver to the core of the set-up : the experience of having sex via a computer.
Credits
| Georges Mohammed-Cherif |
Buzzman |
Ceo And Creative Director |
| Thomas Granger |
Buzzman |
General Manager |
| Caroline Vicariot |
Buzzman |
Account Manager |
| Louis Audard |
Buzzman |
Art Director |
| Tristan Daltroff |
Buzzman |
Copywriter |
| Vanessa Barbel |
Buzzman |
Agency Producer |
| Angel Diop |
Buzzman |
Agency Producer |
| Laurent Marcus |
Buzzman |
Digital Producer |
| Julie Bourges |
Buzzman |
Digital Producer |
| Renaud Berthe |
Buzzman |
Planner |
|
90:10 |
Social Media Coordination |
|
Les 84 |
Digital Producers |