Brand | RECKITT BENCKISER |
Product/Service | DUREX CONDOMS |
Entrant | BUZZMAN Paris, FRANCE |
Category | Consumer Products |
Entrant Company: | BUZZMAN Paris, FRANCE |
Advertising/Web Design Agency: | BUZZMAN Paris, FRANCE |
Brief Explanation
Durex chose the digital medium to reach young people. The campaign started with a Facebook community, gathered around topics such as romance and love. Soon enough, they are driver to the core of the set-up : the experience of having sex via a computer.
Credits
Georges Mohammed-Cherif |
Buzzman |
Ceo And Creative Director |
Thomas Granger |
Buzzman |
General Manager |
Caroline Vicariot |
Buzzman |
Account Manager |
Louis Audard |
Buzzman |
Art Director |
Tristan Daltroff |
Buzzman |
Copywriter |
Vanessa Barbel |
Buzzman |
Agency Producer |
Angel Diop |
Buzzman |
Agency Producer |
Laurent Marcus |
Buzzman |
Digital Producer |
Julie Bourges |
Buzzman |
Digital Producer |
|
90:10 |
Social Media Coordination |
Renaud Berthe |
Buzzman |
Planner |
|
Les 84 |
Digital Producers |