| Brand | LEBANESE BREW |
| Product/Service | BEER |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | Community Applications |
| Entrant Company: | INTERESTING TIMES Beirut, LEBANON |
| Advertising/Web Design Agency: | INTERESTING TIMES Beirut, LEBANON |
Brief Explanation
Eighteen is the minimum age limit for drinking in Lebanon. Lebanese Brew wanted to be the first brand to speak to these newcomers, and recruit them to join our cause. We created the ‘Bravely 18’ application with Facebook Flyers targeting the Lebanese youth on their eighteenth birthday. The ad congratulated the person for having just turned eighteen, and offered them 12 brave bottles of Lebanese Brew as a birthday gift delivered cold to their door free of charge. On average 8 people turn 18 in Lebanon every day. Every one of these people saw our ad on their Birthday.
Credits
| Jimmy Francis |
Interesting Times |
Creative Director/Partner |
| Mo Alghossein |
Interesting Times |
Creative Director/Partner |
| Wassim Bassil |
Interesting Times |
Managing Director/Partner |
| Ashraf Mansour |
Interesting Times |
Planning Director/Partner |