SCREAMING FANS SAY IT BEST
| Brand | RED BULL |
| Product/Service | ENERGY DRINK |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | Viral and Email Marketing |
| Entrant Company: | INTERESTING TIMES Beirut, LEBANON |
| Advertising/Web Design Agency: | INTERESTING TIMES Beirut, LEBANON |
Brief Explanation
Our objective was set on positioning Red Bull as the authority on drifting in the Middle East.
We released a series of films on Youtube, featuring Red Bull Athlete Abdo Feghali. Screaming Fans Say It Best! The films went viral in a matter of days, putting the audience in the passenger seat next to the Champion while he drifts on a closed track! The films directed viewers to the website where they could engage further with the concept by choosing different characters to sit in the drifting car, and even switching camera views from inside the car.
Credits
| Jimmy Francis |
Interesting Times |
Creative Director/Partner |
| Mo Alghossein |
Interesting Times |
Creative Director/Partner |
| Ashraf Mansour |
Interesting Times |
Strategic Director/Partner |
| Wassim Bassil |
Interesting Times |
Managing Director/Partner |
| Rashad Bou Malham |
Interesting Times |
Technology Manager |
| Bahaa Awad |
Interesting Times |
Digital Producer |
| Myriam Mrad |
Interesting Times |
Engagement Manager |