| Brand | UAE MINISTRY OF FOREIGN AFFAIRS |
| Product/Service | UAE PARTICIPATION AT 2011 G20 SUMMIT IN FRANCE |
| Entrant | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Other Interactive Tools & Applications |
| Entrant Company: | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The UAE was a guest at the 2011 G20 Summit in France. The Ministry of Foreign Affairs wanted to engage young Emiratis in the G20. The site was promoted with a banner campaign "Take your seat at the G20". It includes a face matching game for younger visitors; and the i20 game where older gamers can manage an imaginary national economy through a 20-year economic cycle. Funding can be raised through tax collection and raising industrial output; investments can be made in R&D, education, infrastructure, civil defense, etc. Events like earthquakes can cause setbacks if the economies are unprepared.
Credits
| Rex Del Mundo |
Zed |
Creative Director |
| Rajesh Kumar |
Zed |
Digital Designer |
| Habib Gul |
Zed |
Digital Head |
| Peter Sagyeghi |
Sento Media |
Interactive Developer |
| Amal Chidiac |
Zed |
Graphic Designer |
| Sameer Mohammed |
Zed |
Digital Games Developer |
| Mnawar Shourakaa |
Zed |
Arabic Writer |
| Mohammed Kharat |
Zed |
Account Manager |