| Brand | EXECUTIVE AFFAIRS AUTHORITY |
| Product/Service | ABU DHABI AWARDS |
| Entrant | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Other Interactive Tools & Applications |
| Entrant Company: | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The Goodness Tree is hosted on the main Abu Dhabi Awards website and allows visitors to view a video and then interact with the site to upload their own good deed on a leaf, in either Arabic or English. The tree acted as an ideas hub for the Abu Dhabi Awards, allowing visitors to create and share on Facebook and by email their ideas for goodness in Abu Dhabi — which was the main theme of the 2011 Abu Dhabi Awards.
Credits
| Habib Gul |
Zed |
Head Of Digital |
| Rajesh Kumar |
Zed |
Senior Web Designer |
| Charlotte Sherwin |
Zed |
Senior Copywriter |
| Mnawar Shourakaa |
Zed |
Senior Copywriter |
| Rex Del Mundo |
Zed |
Creative Group Head |
| Mohammed Eltokhy |
Zed |
Graphic Designer |
| Henrik Friberg |
Rolling Thunder/Dubai |
Partner/Digital Video |
| Hermann Venter |
Rolling Thunder/Dubai |
Partner/Digital Video |
| Andreas Drewling |
Loft Studios |
Partner/Composer |